For more than 30 years, Distribuidora Kreisel has been dedicated to providing toys for Venezuelan children. The company has always maintained a strong leadership position that demonstrates that Kreisel-branded toys are preferred throughout the world. Consumers know that the Kreisel brand is a guarantee of a very innovative product, of high quality, excellent price-value ratio, and a very high play value. Times change, and games too. For this reason, the team of specialists constantly reassesses the needs of children and places on the international market the products that provide the best benefits to small customers. There is no child in Venezuela who does not know that if it is Kreisel... it is excellent.
Mission.
Satisfy the demands of a changing market through technological innovations in the toy environment. In addition to contributing to the education and healthy training of the main integrated market, for children.
Vision.
Position ourselves as the number one company in the toy market, under the levels of excellence in terms of toy technology and customer service.
Group Kreisel.
It has achieved a fairly profitable client portfolio (approximately two thousand), attended by a highly qualified staff. This organization supplies high-quality toys, with marketing support and special technologies, that meet the needs of customers.
In the toy environment there are two seasons that are the keys to the deployment of marketing strategies, which we will mention below: the Children's Day season and the Christmas season. Where the companies of the same industry make the presentation of their exclusive and innovative toys through the various communication media.
The Kreisel Group, over the years, has displayed commercials in all its seasons on television on several channels, to publicize innovations in imported toys, different regions of the world with their respective exclusive license. On the other hand, as support to boost sales, promoters have been hired for this purpose, where they give to know the products and promote them.
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