Cife products

Grupo Cife has two basic visions. Their philosophy is none other than to have fun creating, imagining and thinking about their toys as if they were children, they delve into their mentality and thinking to be able to offer what they are looking for, and that is that children have fun with their games and recreations, which is why Grupo Cife follows the same philosophy: enjoy and have fun creating.

On the other hand, they cannot ignore 'fashion', market research helps them to know what the current trends are , not only in the toy sector, but in the universe, which allows them to develop products guided by this approach. 

Without a doubt, at CIFE there is also a real commitment to the quality of the product they offer. From the concept of a product, it is sought not only that it be beautiful or attractive in the eyes of the little ones, but also that it be safe and meet the highest quality standards. They can certify that all their products comply with the standards that apply to them, being subjected to different tests that certify their safety. Its purpose is to offer safe, original and quality products, putting both heart and head in everything they do.

The toys that we give away or that the Kings or Santa Claus bring not only provide immediate joy upon receiving them , but they are also necessary and accompany the child, supporting and accompanying him in his development process. For this reason, for Cife the perfect gift, apart from the most desired toy, has to be fun, entertaining, educational, stimulating and up-to-date.

Cife in its beginnings, in 2007, positioned itself as a leader in the category of A&C (known as coloring, arts and crafts). Since then, it has been developing a universe that covers a wide spectrum of categories, not only based on its well-known creative sets, full of super attractive components that let the creativity and imagination of children fly with a careful selection of items that fit them. in the different age targets, we can also find in its portfolio its well-known brand Color Me Mine with more than 5 million bags and accessories sold that is renewed every year following fashion trends. We cannot forget the family of Games and Board Games, belonging to the family universe, to have fun in a group. Within this category, highlight Imagicbox, more than a magic game, it is a virtual academy and the only social network for magician apprentices... And so we come to the category of youngest introduction that is dolls, highlighting its Bouncin Babies brand and, how no, the Distroller brand, with Neonatos and Chamoy & Friends, in which only a few months have served to position it at the top of its categories.