Jada Toys, Inc. is an American manufacturer of collectible die-cast model cars, figurines, and radio-controlled vehicles. It was founded in 1999 by Jack and May Li. [1] Jada products are primarily aimed at the collectible market, and are available and popular at retail outlets around the world.
Founded by Jack and May Li in 1999, [1] Jada's first toy was a 1:24 scale die-cast 1953 Chevrolet tow truck, part of their Thunder Crusher line. Although the Chevrolet tow truck toy and other lines were successful, the company remained in the dark until the introduction of the urban-themed DUB City brand. [2] Launched in collaboration with DUB Magazine in 2002, [3] the line features officially licensed vehicles with custom wheels, lowered ride height and special in-car entertainment systems. Dubs, named for their 20-inch or larger wheels, are among the company's best sellers and the most visible at retail outlets. [2]
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