It is a globally recognized firm, with a very wide catalog of toys and vehicles manufactured at different scales, which are a faithful reproduction of the originals. They are not toys designed solely and exclusively for the fun of the little ones, but also as collectibles for young people and adults. If New Ray is characterized by something, it is by the excellent quality of the finishes.
New Ray, a brand of international prestige
New Ray was born in 1987 in Hong Kong. It currently has a total of 4 branches in Los Angeles, Italy, France and Germany. They manage the export of products to toy wholesalers around the world.
Since its inception, New Ray has opted for innovative designs in its extensive product catalog: cars, trucks, motorcycles, helicopters, airplanes and trains. In addition, it has remote control vehicles, and even other collectibles designed and manufactured in full scale.
With customers always at the core of the business, New Ray actively participates in a large selection of toy shows that take place around the world. This allows them to know first-hand what the real needs of their customers are, which helps them design and develop products that are precisely adapted to them.
It was at the beginning of the new century when New Ray chose to restore its corporate image. It changed its logo to be recognized as a young, dynamic, innovative and forward-thinking company. With red and blue as the main colors, it has a series of rays of light that symbolize joy. Furthermore, all toys have the slogan "Toys for the real world" on their packaging.
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