Hot Wheels is a model line of toy cars from the American toy firm Mattel, introduced in 1968. It stands out for its striking designs and details on the cars. These toys are made by pressure with plastic and metal, as well as with paint that has similar finishes to those of production cars and made based on the plans of different manufacturers. Its main competitor was Matchbox until 1997, when Mattel bought Tyco Toys, the then owner of Matchbox. Over time, vehicles have become a collector's item for all ages and limited edition models and models of movies, video games, cartoons and animated series have been produced. It is one of the most famous toys in the world with more than 6 billion units. Part of its success is due to the fact that its price has remained at $ 1 on average since its origin. Sales topped $ 16 million in the first year and have hardly declined since. Mattel has produced more than three billion cars, surpassing the combined output of the big three automakers. More than 800 models and 11,000 variations of Hot Wheels have been made, and according to Mattel, nearly 17 Hot Wheels are produced per second and about 519 million per year. In addition, the 'tracks' section manufactures 9,656 km every year. eight cars are sold per second.1 In addition to the cars themselves, Mattel produces a set of racetracks (sold separately). Although it would be updated over the years, the original track consisted of a series of bright orange road sections (joined together to form a circular and elongated race track), with one (or sometimes two) "super chargers "(fake gas stations through which cars passed on the tracks, with battery-powered spinning wheels, which would propel the cars along the tracks) .2 Hot Wheels cars use wide hard plastic tires that create much less friction and roll more smoothly than the narrow metal or plastic wheels used in contemporary matchboxes; Hot Wheels cars were designed to roll easily and at high speeds, which was a great innovation at the time. More than a toy, the brand has evolved into a successful franchise that offers fans unlimited play experiences.
Hot Wheels is a model line of toy cars from the American toy firm Mattel, introduced in 1968. It stands out for its striking designs and details on the cars. These toys are made by pressure with plastic and metal, as well as with paint that has similar finishes to those of production cars and made based on the plans of different manufacturers.
Its main competitor was Matchbox until 1997, when Mattel bought Tyco Toys, the then owner of Matchbox. Over time, vehicles have become a collector's item for all ages and limited edition models and models of movies, video games, cartoons and animated series have been produced.
It is one of the most famous toys in the world with more than 6 billion units. Part of its success is due to the fact that its price has remained at $ 1 on average since its origin. Sales topped $ 16 million in the first year and have hardly declined since.
Mattel has produced more than three billion cars, surpassing the combined output of the big three automakers. More than 800 models and 11,000 variations of Hot Wheels have been made, and according to Mattel, nearly 17 Hot Wheels are produced per second and about 519 million per year. In addition, the 'tracks' section manufactures 9,656 km every year. eight cars are sold per second.1
In addition to the cars themselves, Mattel produces a set of racetracks (sold separately). Although it would be updated over the years, the original track consisted of a series of bright orange road sections (joined together to form a circular and elongated race track), with one (or sometimes two) "super chargers "(fake gas stations through which cars passed on the tracks, with battery-powered spinning wheels, which would propel the cars along the tracks) .2
Hot Wheels cars use wide hard plastic tires that create much less friction and roll more smoothly than the narrow metal or plastic wheels used in contemporary matchboxes; Hot Wheels cars were designed to roll easily and at high speeds, which was a great innovation at the time.
More than a toy, the brand has evolved into a successful franchise that offers fans unlimited play experiences.
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