Jesmar was a company dedicated to the manufacture and distribution of toys based in Biar, Alicante (Spain). It was established in 1946 and its name is an acronym for Jesus and Mary, the founders. Throughout its history, it stood out for creating dolls like Cocolín, Mateo or Miryam, and for its advertising campaigns under the slogan «Jesmar to play. Jesmar was founded in 1946 by Jesús Juan and María Pérez, a married couple from Alicante. The company was dedicated for the most part to the manufacture and distribution of dolls, becoming one of the most active in the Toy Valley in the province of Alicante.
Jesmar was a company dedicated to the manufacture and distribution of toys based in Biar, Alicante (Spain). It was established in 1946 and its name is an acronym for Jesus and Mary, the founders. Throughout its history, it stood out for creating dolls like Cocolín, Mateo or Miryam, and for its advertising campaigns under the slogan «Jesmar to play.
Jesmar was founded in 1946 by Jesús Juan and María Pérez, a married couple from Alicante. The company was dedicated for the most part to the manufacture and distribution of dolls, becoming one of the most active in the Toy Valley in the province of Alicante.
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